GIVE UNTIL IT HELPS
Here’s a thing from Jay Conrad Levinson’s GUERILLA MARKETING EXCELLENCE: The 50 Golden Rules for Small-Business Success: “Give till it helps.” It’s a very different take than the more usual “give until it hurts” that Mother Theresa espoused. Mother Theresa’s thing seems to encourage a degree of selflessness that’s way over the top. Some folks take it to mean that you’re supposed to give and give and give until you’ve nothing left to give….and then you give some more. With…