STOP CANNING YOURSELF (No Elevator Pitch)
Ahhhh….the “elevator pitch.” One more tool in the marketer tool-box. It says here that in order to be super-effective marketers, entrepreneurs, and hustlers-extraordinaire, it’s up to us to distill an explanation of the essence of our skills, services, goals, background, and even our very own selves into a sparkly speech that lasts anywhere from thirty seconds to two minutes. Then we ask for something.