Try it. Google “personal branding.” Wo. See that? The little search ‘bots retrieve 381 MILLION results! Since leadership guru Tom Peters first presented the concept of marketing yourself and your career just like a brand in that article, “The Brand Called You” for Fast Company magazine in 1997, the thing has developed some legs and has taken off running in all directions.
Journalist and radio producer Dave Isay firmly believes that every person has a story to tell, one that the world needs to hear, and he’s been working on figuring out how to gather these stories together so everyone can share in them. It all comes down to taking the time to listen. THE LOST STORIES It started, the guy says, when he was a young lad. He was a loner and a nerdy sort who preferred talking to older people….
The wise guys tell us that most of the phenomena in the world are the results of consensus and moving energy. They are part of the larger dance that includes everything and everybody. How you see it is filtered through your own memories and the patterns of behavior built up by past experiences. But then, one day you look up and notice that the world-as-you-know-it has changed so much you don’t recognize anything any more. What do you do then?
Developing your own thoughts and feelings about what has value for you, the storyteller and poet, can help you connect with your audience. But, in order to connect, you do have to know your own heart. ALL IT TAKES IS HEART Memoir-writer Annette Simmons, in her book, WHOEVER TELLS THE BEST STORY WINS: How To Use Your Own Stories To Communicate With Power and Impact, tells us, “Unless you bring a beating heart to your message, it is dead. But, when…
Oh, here’s a biggie. I’ve been re-reading Po Bronson’s WHAT SHOULD I DO WITH MY LIFE?: The True Story of People Who Answered the Ultimate Question. Every time I do I find something. Bronson makes a case for the fact that “What should I do with my life?” is the modern, secular version of the great timeless questions about our identity, such as “Who am I?” and “Where do I belong?” He says the “bottom-line reality” is that we can…
