REVIEW: THE GO-GIVER
PRODUCT (Book): THE GO-GIVER: A Little Story About a Powerful Business Idea
AUTHORS: Bob Burg and John David Mann
PUBLISHER: Portfolio/Penguin [2007, 2015]
THE POWER OF PARABLES
Parables are a story-telling format used since ancient times to impart wisdoms for living. It’s a cool way to present big concepts without lecturing.
Religious leaders and philosophers are not the only ones who have made use of parables to great effect. In more recent times a number of scientists and business thought leaders have tapped into the power of the parable.
Some of the more noteworthy of the latter include:
- THE MAGIC STORY by Frederic Van Rensselaer Dey (first featured in Success Magazine in 1900)
- THE RICHEST MAN IN BABYLON by George S. Clason (first published in 1926)
- THE GREATEST SALESMAN IN THE WORLD by Og Mandino (first published in 1968)
- WHO MOVED MY CHEESE?: An Amazing Way to Deal With Change In Your Work and In Your Life by Spencer Johnson (1998)
- TUESDAYS WITH MORRIE: An Old Man, a Young Man, and Life’s Greatest Lessons by Mitch Albom (1999)
One reviewer at “Retailing Insight” described THE GO-GIVER as a cross between JONATHAN LIVINGSTON SEAGULL and THE 7 HABITS OF HIGHLY EFFECTIVE PEOPLE and went on to praise it as “an uplifting quick read of a book that will appeal to consumers who want to bring more heart and a holistic sense of mission to their livelihoods.”
Here’s a YouTube video, “A Quick and Really Fun Overview of the Go-Giver” by one of the authors, Bob Burg:
Mann and Burg present one simple, old idea: “Give and you shall receive.” In their parable, a frustrated up-and-coming go-getter named Joe seeks out a remarkable man named Pindar who agrees to tell Joe the “secret” to a successful life. It will take five meetings spread over five consecutive days, he says.
The only condition Pindar imposes is that Joe has to apply this new knowledge to his own life in a practical way before meeting with Pindar for the next lesson.
After the book came out in 2007, the authors started hearing from people around the world who had enthusiastically embraced the concepts they presented in the book. Book clubs read the book and pondered on the ideas. Study groups and workshops organized by businesses, houses of worship and community groups sprang up. Folks really liked the message.
The authors co-wrote a couple of companion books, GO-GIVERS SELL MORE and THE GO-GIVER LEADER. They even started a website to answer questions and continue the still-ongoing discussions about all this.
THE GO-GIVER is now called “a classic,” and the latest edition is an expanded version.
IT’S THE LAW….
Pindar’s “Laws of Stratospheric Success” are simple. Their nuances and ramifications are large.
THE LAW OF VALUE. Your true worth is determined by how much more you give in value than you take in payment.
THE LAW OF COMPENSATION. Your income is determined by how many people you serve them.
THE LAW OF INFLUENCE. Your influence is determined by how abundantly you place other people’s interests first.
THE LAW OF AUTHENTICITY. The most valuable gift you have to offer is yourself.
THE LAW OF RECEPTIVITY. The key to effective giving is to stay open to receiving.
Reading those statements without the parable probably has you going, “Yeah…so?” You know, gut-deep, that these “laws” are very old human truths. You’ve probably even gotten a lecture or two on one or more of them in your life.
Maybe you dismissed them as idealistic gassing that melts like snow in the heat of the “real world.” You are likely to agree they’re really good ideas, but somehow you doubt that they’re effective in modern life.
What you might want to look at more thoroughly are the premises on which these laws are based as well as the effects following the laws potentially might have. That’s all in the story.
The authors and the people who’ve tried to practice these principles say the laws work in all the various facets of human interaction – in relationships (family, friends, and business dealings), in self-development and in developing businesses and community.
MY ADVICE
Go get THE GO-GIVER. Read it. Think on it. Do it. That plan has apparently worked for hundreds of thousands of other people. Maybe they’ll work for you too.
Here’s a poem written for a brilliant young student of an old Hawaiian master musician who died. Listening to the young man evokes memories of the stylings of his old teacher and those of us who knew him can hear the old one playing along. (The word “mana’o” is Hawaiian for “knowledge.” “Mahalo” is Hawaiian for “thank you.”)
YOU HEARD HIM
Of all the ones he ever touched,
Of all the ones he tried to reach,
You heard him.
The core of him was in his giving,
The mana’o that he had to share.
You heard him.
On his work, he poured his passion,
And with open hands he offered it
To any who would stop to listen.
You heard him.
In his heart he understood, he knew,
That love and knowledge, hoarded, dies.
You heard him.
Our people died, their gifts unopened
By uncaring ones who could not hear,
Who only saw the surface treasures
And not the Spirit-beauty there.
You heard him.
His heart was drowning in deepest sorrow
For the death and dying of our people
And the beauty they would have shared.
You heard him.
And you try now, in your own way,
To keep your hands out and open,
Full of love, full of reverence for the ways of the old ones,
And, willingly, you try to share.
You heard him.
The gift he had, his greatest treasure,
Because you heard, lives on in you.
You heard him.
Mahalo.
by Netta Kanoho
Picture credit: (book) via Amazon.com
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