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THE COST OF GOALS (An Un-seeing Exercise)

THE COST OF GOALS (An Un-seeing Exercise)

High-performance coach and personal growth trainer Brendon Burchard does not believe in S.M.A.R.T. goals.  You know the ones: Specific… Measurable…. Actionable…. Relevant…. Time-Bound.

Burchard admits that S.M.A.R.T. goals work just fine, but he thinks they’re lame.  He says they keep us playing small.  He may be right.

Instead of S.M.A.R.T. goals, the best-selling author, whose books include THE CHARGE, THE MILLIONAIRE MESSENGER, LIFE’S GOLDEN TICKET and THE MOTIVATION MANIFESTO, says he wants you to formulate and get behind D.U.M.B. goals – Dream-Driven, Uplifting, Method-Friendly and Behavior-Driven.

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