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Tag: Michael Cruso

STOP CANNING YOURSELF (No Elevator Pitch)

STOP CANNING YOURSELF (No Elevator Pitch)

Ahhhh….the “elevator pitch.” One more tool in the marketer tool-box.

It says here that in order to be super-effective marketers, entrepreneurs, and hustlers-extraordinaire, it’s up to us to distill an explanation of the essence of our skills, services, goals, background, and even our very own selves into a sparkly speech that lasts anywhere from thirty seconds to two minutes.  Then we ask for something.

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