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BEYOND STUFF-LOVE (Part 1): Buying Green

BEYOND STUFF-LOVE (Part 1): Buying Green

The Guys in the Know tell us that one of the biggest marketing trends in this new Year of the Rat is probably going to be Green.

Green consumerism and eco-consumerism — a.k.a. “conscious” consumerism or “sustainable” consumerism – continues to gain ground, it says here.

It may even be going mainstream as more and more shoppers get into trying to save the planet or save their own souls by making every purchase a “moral act” and by buying “right.”

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