Consistently over the years, assorted research has shown that job dissatisfaction is a problem for about two-thirds of the people in America. This “disengagement” has wide-ranging effects. Gallup tells us that this job irritant issue has cost as much as $350 billion a year in “lost productivity.” (It can also suck a soul dry, and turn your life into a desert, but nobody scientific ever mentions that.)
High-performance coach and personal growth trainer Brendon Burchard does not believe in S.M.A.R.T. goals. You know the ones: Specific… Measurable…. Actionable…. Relevant…. Time-Bound. Burchard admits that S.M.A.R.T. goals work just fine, but he thinks they’re lame. He says they keep us playing small. He may be right. Instead of S.M.A.R.T. goals, the best-selling author, whose books include THE CHARGE, THE MILLIONAIRE MESSENGER, LIFE’S GOLDEN TICKET and THE MOTIVATION MANIFESTO, says he wants you to formulate and get behind D.U.M.B. goals…
