Professor Youngme Moon’s writings fascinate me. One of the things she says in her book, DIFFERENT: Escaping the Competitive Herd, is this: “There will always be mainstream and there will always be minor streams.” My own thought on that is if there will always be streams, then the only thing to do is stream on!
Thinking on finding my own niche is always a difficulty since my brain apparently doesn’t deal with mainstream well. It’s unlikely that I’ll come up with something insanely different. However, my way of seeing things may be enough to tweak people’s head a little and that might be enough.
Dr. Moon’s explanation of Breakaway Brands sounds like a good thing to me. I want to be able to play head-games with my customers and I want them to buy into my invitation for them to play too.
I am wholly convinced that my purpose in life is to play and to help other people play. This has gotten me into deep kimchee with the various and sundry serious and earnest people who surround me, but I notice that if I do stuff really, really well and I keep on doing it and doing it and doing it, then they let me play my way.
Another professor (emeritus) Brian Sutton-Smith, once pointed out, “The opposite of play isn’t work. It’s depression. To play is to act out and be willful, exultant and committed as if one is assured of one’s prospects.” That earned a Really Big Yes from my gut…
The critical ingredient for this strategy is, according to Dr. Moon, “transparency.” You tell folks what you’re doing so they can decide if they might like to try it. And then you show them how they, too, can do whatever.
The cool part is that Breakaways don’t have to be all that different from ordinary stuff. You just have to issue a new set of eyes with every iteration. Hmmmm….
It seems to me that could be a good thing to work on.
THE GAMES I PLAY
the games i play
inside this big balloon
i call a mind
make little impact on
what tick-tocks call world.
and yet it seems
if I did not,
if I could not
play these silly games,
i would be just
like all the clones,
caged up in all
the stolid, gray boredoms,
following along paths beaten
down by the tramp
of tired, listless feet.
i cannot even imagine
not noticing the rainbows,
butterflies, stringbeans, and strawberries.
i guess they don’t
even notice not noticing.
picture credit: Iao Valley Stream by red3d via Flickr [CC BY-NC 2.0]
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