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Tag: Al Ries

LIFE IS GOOD

LIFE IS GOOD

I spent this weekend reading two books.

One was a hoary old classic marketing book, THE 22 IMMUTABLE LAWS OF MARKETING:  Violate Them At Your Own Risk! by marketing strategists extraordinaire Al Ries and Jack Trout which was written in 1994.

This slim book took the world by storm in its day for a good reason.  The master marketers were the first to distill down their work and life experiences into marketing “laws” that still apply to this very day.  It’s a good one for any wannabe marketer to have on their shelf.

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