Professor Youngme Moon’s writings fascinate me.  One of the things she says in her book, DIFFERENT:  Escaping the Competitive Herd, is this:  “There will always be mainstream and there will always be minor streams.”   My own thought on that is if there will always be streams, then the only thing to do is stream on!

Thinking on finding my own niche is always a difficulty since my brain apparently doesn’t deal with mainstream well.  It’s unlikely that I’ll come up with something insanely different.  However, my way of seeing things may be enough to tweak people’s head a little and that might be enough.

Dr. Moon’s explanation of Breakaway Brands sounds like a good thing to me.  I want to be able to play head-games with my customers and I want them to buy into my invitation for them to play too.

I am wholly convinced that my purpose in life is to play and to help other people play.  This has gotten me into deep kimchee with the various and sundry serious and earnest people who surround me, but I notice that if I do stuff really, really well and I keep on doing it and doing it and doing it, then they let me play my way.

Another professor (emeritus) Brian Sutton-Smith, once pointed out, “The opposite of play isn’t work.  It’s depression.  To play is to act out and be willful, exultant and committed as if one is assured of one’s prospects.”  That earned a Really Big Yes from my gut…

The critical ingredient for this strategy is, according to Dr. Moon, “transparency.”  You tell folks what you’re doing so they can decide if they might like to try it.  And then you show them how they, too, can do whatever.

The cool part is that Breakaways don’t have to be all that different from ordinary stuff.  You just have to issue a new set of eyes with every iteration.  Hmmmm….

It seems to me that could be a good thing to work on.



the games i play

inside this big balloon

i call a mind

make little impact on

what tick-tocks call world.

and yet it seems

if I did not,

if I could not

play these silly games,

i would be just

like all the clones,

caged up in all

the stolid, gray boredoms,

following along paths beaten

down by the tramp

of tired, listless feet.

i cannot even imagine

not noticing the rainbows,

butterflies, stringbeans, and strawberries.

i guess they don’t

even notice not noticing.

picture credit:  Iao Valley Stream by red3d via Flickr [CC BY-NC 2.0]

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6 thoughts on “STREAM ON….

  1. Very “outside the box” thinking here. I really love it! I haven’t heard of Professor Youngme Moon but I’m interested in the book now, especially after watching the video.
    Did you write “The Games I Play” or is it from the book? It’s very good. Thanks for sharing and the best of luck to you!

    1. Hey Michael…thanks for the visit and for your comments. I do indeed write the poems I include with my posts (except for the ones that my guest poets write). I’m glad you liked “The Games I Play.” Please come visit again!

  2. Joy Webster says:

    Netta, not only are you a thinking person, your thoughts are propelled by positive energy. That you share your thoughts with the rest of us is a gift I value and respect. Mahalo.

    1. Yup, Joy…I’m coming out of the closet. Here I stand, woo-woo as all get-out. Ah well…no can help. (Hee!)

      Come visit again, yeah?

  3. I really enjoyed the little video and how true the concept of difference is. I am tempted to at least have a look at this book, turn a few pages in a bookshop to see if it appeals to me, which I suspect it will!
    Play being the opposite of depression is an interesting thought. I think of animals, they don’t often display depression but they do always like to play.
    I think we all need to go back to basics and appreciate those things in life that are free, such as expressed in your delightful poem. Ches

    1. Thank you for your visit and comments, Ches. Please come again!

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