Urgency, the repeated hammering on the direness of some situation or other that absolutely requires your personal immediate attention (or else), has become the go-to stance for so many of the professional and amateur persuaders in our lives these days.
They tell us that urgency is different than panic. Panic is a freak-out. You run around like a chicken without a head, not knowing where you are going, bumping into things and falling down a lot.
The proper response to urgency, they tell us, is supposed to be purposeful action, perseverance, and an empowered determination.