Try it. Google “personal branding.” Wo. See that? The little search ‘bots retrieve 381 MILLION results! Since leadership guru Tom Peters first presented the concept of marketing yourself and your career just like a brand in that article, “The Brand Called You” for Fast Company magazine in 1997, the thing has developed some legs and has taken off running in all directions.
In America, dating since the original Social Security Act of 1935, retirement and making it intact to the “Golden Years,” (when you are supposedly free to stop working and “enjoy” lazing around in the little bit of life span you have left once you stop working) has been a gold-standard goal.