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Month: August 2018

GIVE UNTIL IT HELPS

GIVE UNTIL IT HELPS

Here’s a thing from Jay Conrad Levinson’s GUERILLA MARKETING EXCELLENCE:  The 50 Golden Rules for Small-Business Success:  “Give till it helps.

It’s a very different take than the more usual “give until it hurts” that Mother Theresa espoused.

Mother Theresa’s thing seems to encourage a degree of selflessness that’s way over the top.  Some folks take it to mean that you’re supposed to give and give and give until you’ve nothing left to give….and then you give some more.

With that one, I’m not quite sure what you’re supposed to do when you’re totally depleted and unable any more to take care of your own self, your own dreams, and the responsibilities that are yours.

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THE THINKS YOU CAN THINK

THE THINKS YOU CAN THINK

I’ve just read Nobel prize-winning psychologist Daniel Kahneman’s book, THINKING FAST AND SLOW, which is a summary of Kahneman’s lifetime study on how the mind works.

Kahneman, now in his 80’s, has been called “one of the world’s most influential living psychologists.”  His work – which includes things with names like prospect theory, loss aversion, anchoring, separate mental accounting, the representativeness bias and the availability bias — has helped to shape and continues to influence the field of behavioral economics and finance.

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